Did you know that a few days before the 2012 US election,Mitt Romney (US presidential candidate) posted a blog entitled “We Need Real Change,Big Change”? Even with his many followers,his blog and video did not receive a lot of views. You would think that a person with such a huge following would get millions of views on his post; so what exactly made his post so unsuccessful?
Another question would be why are other lesser known people who have published numerous posts on their blogs ended up with millions or even billions of views? The secret is in how they manage their blogs. The way you manage your blog is what will determine how well it performs. The following are some of the ways in which you can manage a blog:
1. Always have good content in a blog post
Always ensure that your post has interesting and relevant content. If your blog is about fashion or entertainment,keep it strictly fashion or entertainment. Moreover,keep the blog conversational. Imagine that you are talking to your relative or a close friend. Avoid using the thesaurus and jargon,Susanbmead. The key is to make your blog sound more personal rather than sound like an essay. If your blog is targeted toward a bigger audience,you might consider creating a list of glossaries or references to help readers follow along.
You can draw audience to read your blog on a regular basis through the use of pictures. Humans are naturally visual creatures and are more drawn to sentimental imagery,info-graphics,graphs,photographs and images. If you can include good quality pictures in your blog the better it will be for you because your audience will stick around and read your entire blog.
2. Always update a blog with new information
It comes as no surprise that a blog with regular updates attracts more readers. When you start a blog,you need to dedicate time to work on it at least every day. It takes a lot of discipline to write even on a topic that you are enthusiastic and passionate about. You may want to carry a notebook around with you so as to jot down any interesting ideas that come to mind.
You can jot down your everyday activities,your feelings,what you are thinking and later on compile these notes to come up with an interesting post that your readers will enjoy reading. In some cases,professional bloggers usually employ a co-blogger or invite guest posts to help take some of the pressure off. Remember that when you update your blog,try and be consistent. For instance,if you update every Friday or Sunday evening,ensure that it remains like that so that readers can know when to catch up.
3. Make a blog interactive
You can involve your audience by creating a comments feature at the end of a post. Try as much as possible to reply to any comments that require a response.
This will make your blog interactive and it will attract more readers,blog post. Remember that once you decide to have a blog comment feature,you have to monitor the comments being posted. Some readers are malicious and may post racial or insulting comments while others are just spammers looking to market themselves. Thankfully,there exists blogging software that enables bloggers to remove such comments.