In order to discover the best digital marketing agency,initially,we require to understand “what is digital marketing”,”will digital marketing advantage your company” and answer the question “how do I get more leads for my company?” – which need to be the function of any marketing.
What is a Digital Marketing Agency?The dictionary meaning of Digital marketing is the marketing of product and services using digital technologies,generally on the internet,but also consisting of smart phones,display advertising,and any other digital medium. So basic to sum up in one sentence,yet it can be a complex process to get right and to guarantee that all of your digital marketing is working together,not as silo activities. This is where the competence and experience of the best digital marketing agencies can be extremely beneficial.
Traditional advertising,papers and paper directories,such as Yellow Pages,are increasingly less efficient for organisations. Whilst a couple of years ago people would go to a computer to search for a product or service,nowadays people are connected to the internet all day,every day and “live online”. Trying to find info,a product or service is as fast and basic as searching on a laptop computer or computer system at work or getting their mobile telephone or tablet. Digital marketing focuses on getting your info,services and products in front of people when they are looking online. The very best digital agencies understand the purchasing process of your services and products and guarantee that your info is prominent to the possible customer at the suitable time. In the digital marketing world,the numerous stages of the purchasing process i.e. research,consideration and purchase are called “micro-moments” and the best digital marketing company will provide the relevant info,service or product at the targeted time in the purchasing process.
Whilst some digital marketing agencies will also create and manage conventional advertising or company marketing,such as paper advertising,professional digital marketing agencies will focus on internet marketing as opposed to “marketing companies” who frequently focus on TV,radio and print marketing.
Regardless if your company is business-to-business (B2B) or business-to-consumer (B2C),digital marketing can be a quickly,frequently immediate,and reputable method of getting leads into your company and driving up earnings. The best digital marketing agencies will manage all of the digital advertising based on roi (ROI) guaranteeing the leads created are at a cost that makes company sense and increases revenue levels. Digital marketing will benefit your company and answers the question “how do I get more leads for my company”?
Digital marketing,often described as website marketing,can be broken down into a variety of crucial features and services:
SEO ServicesSearch engine optimisation,most frequently abbreviated to “SEO”,is the process of getting your website found on online search engine like Google when people make a search relevant to your company,services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your company if it is found for the search terms people use (frequently described as “keywords”) to try to find them in Google.
SEO needs experience and understanding of how Google reads your website. What messages and info you want Google to check out for a web page or website and knowing where to position that info so online search engine can discover it. An excellent SEO company will have a tested track record of ranking sites high in the search results page.
SEO works finest when the proven approaches of obtaining rankings are applied in conjunction with most current patterns that are driving traffic. An example of this is the “near me” phenomenon,which has actually seen a 150% development in the last 12 months,where cellphone users are including “near me” to their search question i.e. “SEO Company near me”. These clients are wanting to purchase and purchase from a local service or product provider.
Although SEO can be a stand-alone service,it is most efficient when combined with PPC,social networks and track record marketing. SEO is also the foundation of efficient PPC,social networks and track record management projects.
Pay Per ClickPay Per Click (PPC) frequently described as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results page for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “purchasing keywords” when possible clients are wanting to purchase.
Although your advert,depending upon your budget,can be revealed every time a search is made,you just pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page page significance you just pay when you get a click from a prospective customer thus the name for this kind of marketing of Pay Per Click (frequently abbreviated to PPC).
How much you spend for each click is identified by a couple of factors. The “cost per click” (abbreviated to CPC) is identified by the quality and relevance of the advert to the search term being used and the relevance of the page on your website that the possible customer arrive on. These factors contribute to your total “quality score”. The higher your quality score,the less you pay per click and less you pay per lead into your company.
In the UK,Google has the vast bulk of search traffic and the majority of your budget need to be put their,however,you will not want to miss out on the smaller sized,yet still significant capacity for clients from online search engine like Microsoft’s Bing platform,and a small part of the budget need to be assigned to other online search engine. Also,the best PPC management companies will also talk about spreading your PPC budget over a variety of projects aimed at different parts of the customer journey. A small part of the budget need to be assigned to the research phase of the purchasing process when people are using broad search terms to discover info,a small part of the budget when people are searching for yours,your rivals or market leaders company name. Most of the budget when possible clients are using search terms straight related to making a purchase and finally,a small part of the budget to re-market (reveal your advertising to people who have actually revealed an interest in your services or products by visiting your website) to catch and drive up conversions from the clients previously promoted too.
The very best PPC Agency will be a Google Premier Partner. A Google Premier Partner status shows that the company has a tested track record in providing top quality projects,which create excellent competitive/low CPC’s and deliver high and favorable ROI’s. The best PPC firm will have a robust PPC management process in place to quickly respond and capitalise on changes in the PPC projects of your rivals.
Unlike SEO,that can take some time to be completely efficient,Pay Per Click is immediate in the fact that as quickly as your projects are live they can be generating leads for your company.
PPC is highly efficient when carried out in unison with SEO. A well-optimised website will enhance the quality score of your Google ad campaign leading to a lowered “cost per click” suggesting you get more leads for your budget.
Social Network MarketingSocial network platforms such as Facebook and Twitter are now legitimate places for an organisation to attract leads. Facebook has over 38 MILLION active and routine users in the UK and the number is expected to rise to over 42 MILLION by 2020. Regardless if your company offers to customers or other organisations,your possible clients are on Facebook and using it frequently.
Facebook is outstanding at raising awareness throughout the clients “research” phase,advising them of your services or products throughout the “consideration” phase and putting your specific products in front of possible clients at the “purchasing” phase. With such a big audience and the versatility to target clients throughout the purchasing process,Facebook can be an excellent opportunity to create leads and sales and to deliver an excellent roi.
An excellent digital marketing firm will have a tested track record in providing highly efficient Facebook ad campaign. The best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social networks marketing.
Once again,social networks marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works a lot better when combined with SEO and/or PPC. When a prospective customer gos to your website their computer system is marked as having gone to. This then allows you to target the user of that computer system,who has actually revealed an interest in your product and services.
Credibility ManagementWhen considering making a purchase,a prospective customer will search the internet to discover feedback and examines from previous clients. Your internet marketing and sales can live or die by the reviews for your company,services or products. Guaranteeing that favorable reviews are easy to discover and that any unfavorable feedback is handled well,can be a substantial advantage to your conversion rate.
Digital marketing companies call this “track record management” or “online track record management” however,in truth,it is creating systems to create customer reviews and customer feedback ensuing favorable customer fulfillment is recorded and easy to discover for possible clients.
Numerous organisations are interested in permitting the public the capability to honestly provide feedback. You can not please all of the people all of the time,and companies worry that a bad review will have an unfavorable influence on their company. First of all,if somebody is identified to leave a bad review for your company they will discover a platform to do so and there are 1000’s of platforms to pick from. It is much better to have control of where clients are motivated to leave an evaluation. Second of all,a bad or bad review,if handled well,can be a favorable for your company. Engaging with a bad review highlights that you care about feedback and consequently,you care about your clients. One well handled bad review can be as great for your company ten excellent reviews.
An excellent digital marketing company will use among the handful of recognised review platform and provide the tools and methods of permitting you to catch,manage and react to customer reviews.